FREQUENTLY ASKED QUESTIONS

ROLES IN GLADEXCHANGE

What is the advertiser’s role?

The role of the advertiser is to create media to be published in order to get the customer's attention for a product or service being offered.

What is the publisher’s role?

The publisher owns the digital media (i.e. website, TV, Smart Applications, etc.,) that display the advertisers’ media to the customer.

What is an Ad Network?

An Ad Network is the functionality of connecting advertisers to publishers; collect ad space supply from the publishers and sell the space to the advertisers.

What is GLAdExchange?

It's a digital marketplace that uses Ad Network functionality to enable advertisers and publishers to purchase and sell advertising space. Exchanges enable advertisers to purchase ads across a range of digital media, easily and at once, rather than negotiating directly with specific publishers.

GENERAL

Why launch GLAdxchange?

As one of the world's foremost experts in serving multicultural markets, GL created the AdExchange to allow our partners to advertise to and reach the global diaspora as well.

Where are ads served?

Ads are served globally and on all devices. Click here to see regions.

What are the benefits?

There are many benefits when working with GLAdExchange, some of which are:

•    Pay Per View advertising guarantees you only pay for ads that have been seen

•    Unmatched ethnic targeting

•    Intuitive self-serve interface

•    Dedicated account managers available to assist you to reach your goals

•    Easy online campaign setup and registration

•    Cost-efficient pricing

•    Detailed and accurate reporting

How much does it cost?

Our pricing is incredibly competitive. Check it out for yourself!

What support resources do you have?

Account managers working out of our Toronto headquarters will be assigned to help you with any questions or needs you may have.

What if I get stuck?

Contact us, we're happy to help!

What is the length of video ad an advertiser can play?

GLAdExchange will accept video ads of 15, 30, 45, 60, 90 and 120 seconds.

What is the format of a video ad that can be uploaded?

All video ads must be uploaded to GLAdExchange in MP4 format for best quality.

  • Have other questions?
  • Contact us and we will be happy to help!